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SB&CO is an experience design studio for a world in transition

We transform complexity into experiences that empower people. Through storytelling, design and technology, we help people understand, navigate and shape change.

Experience Design

We develop narratives and emotional journeys that transform complex ideas into meaningful experiences people understand, feel and act upon.

Interactive Experiences

We design and produce interactive media, using technology only where it best serves the story, the experience and the desired emotional impact.

Research & Strategy

We innovate in complex challenges with university partners, using research and co-creation to uncover insights on technology, stronger concepts and greater impact.

Featured Projects

Dutch pavilion world exhibition Osaka 2025

An immersive journey through the Netherlands' evolving relationship with water

At Expo 2025 in Osaka, the Netherlands Pavilion presents a spatial narrative that reframes the Netherlands’ relationship to water. While at Tellart, we designed the winning proposal for the experience design in collaboration with RAU Architects, DGMR and Asanuma.
Dutch pavilion world exhibition Osaka 2025

Digital Names Monument of the Enslaved

The monument is an immersive data experience that brings together all known enslaved people in Dutch history.

Through an artistic visualisation of all historical records, it makes an invisible past tangible and invites recognition and dialogue.
Namemonument

TransitionScapes

The monument is an immersive data experience that brings together all known enslaved people in Dutch history.

Through an artistic visualisation of all historical records, it makes an invisible past tangible and invites recognition and dialogue.

Current Projects

Sonnenborgh Museum & Observatory

Currently in Pre-Concept fase for new immersive experience
Studio PA2 | FAAM

HERA Collective

Applied research into the gender bias in Visual Arts.
UvA

Rijndam Rehabilitation

User experience design for the Rijndam rehabilition centre.
Well Well Well

Shift Landmark

Visitor experience for SHIFT Landmark.
MVRDV | Tamschick | EPG

Kattenburg Virtual Memories

Visualizing oral history in mixed reality.
Autres Direction | Total Design | UvA 4D Lab & Visualisation Lab
53

Museums

27

Awards

321

Interactive Installations

178

Projects

Past projects we have worked on

Puzzling Poetry – Dutch Foundation for Literature

Valued Paper – Noord-Hollands Archief

Interactives – Raad van State

Eye Catcher – EYE film museum

Your Golden Coach – Amsterdam Museum

War Diary of Drenthe – Drenthe Archives

Living Planet – KBIN

AR-tour – Philips Museum

Story Pond – AvL Netherlands Cancer Institute

Kids Corners – National Museum of Qatar

VOC Data Experience

VR Pinball – TonTonClub

A&CM Factory Experience – NEOM

Marine Life Institute Corallium

Gallery of Mankind – KBIN

KSA Pavilion – World Expo 2030

The Icon – World Expo 2030

Rotterdam ’40 – ’45 NU – Museum Rotterdam

Interactives – Rijksmuseum Boerhaave

MR Experience – M Leuven/St. Peter’s Church

Augmented Selfie – Municipality of The Hague

Make your own law – ProDemos

Movie Mirror

Interactive – Louvre Abu Dhabi

Wiskunde – Nemo Science Center

Interactives – Museum of Bags and Purses

Clients we have worked with

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Visiting adress:

Oudezijds Achterburgwal 233
1012DL Amsterdam
The Netherlands

Mail Mail info@studiobertels.com

Postal adress:

Jan van Wallendalplein 6
1135WN Edam
The Netherlands